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ERIC Number: ED221911
Record Type: Non-Journal
Publication Date: 1981
Pages: 30
Abstractor: N/A
Reference Count: N/A
Empirical Studies Related to the Effects of Commercial Television Advertising of Over-the-Counter Drugs on Drug Use, Misuse, and Abuse: 1963-1981.
Martin, Chorsie E.
A review of eight major empirical studies relating to the effects of commercial television advertising of proprietary drugs on drug use, misuse, and abuse found in general that no such relationship exists. Among the findings of the studies are the following: (1) no relationship exists between media exposure and marijuana use, (2) drug abusers view television more than a control group of nonabusers and another control group consisting of people with various pathological conditions, (3) use of proprietary drugs was associated with use of "hard" drugs, (4) television viewing and drug use were not related, (5) children exposed to television drug advertising were not strongly disposed to use such drugs, (6) a significant positive relationship exists between weekday television viewing and use of cigarettes and marijuana, and (7) the formation of an attitude of readiness to take drugs was weakly related to the use of both proprietary and illegal drugs. The findings of the studies indicate that health educators need to pay more attention to the public's use of proprietary drugs. (FL)
Publication Type: Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A