ERIC Number: ED221901
Record Type: RIE
Publication Date: 1982-Oct
Are We Teaching the Right Thing? What the Business Community Thinks and Expects.
Heath, Robert L.
To be competitive in the job market, speech communication students should have courses in technical subjects and business administration. A focused master's level speech communication education can prepare students for two career paths: public relations management (with emphasis on campaign design and corporate communication beyond the required entry-level writing skills) and personnel development. Those who seek upward mobility in public relations and corporate communication need sophisticated campaign design strategies, an understanding of federal and state regulations, archival and survey research skills, and an understanding of corporate operation. Those who seek upward mobility in personnel development and training must have the ability and knowledge to set policy and guidelines for development programs. In addition to these aforementioned skills, graduate students should understand and acquire management principles. Communication programs in general, and speech communication programs in particular, have been reactionary, following industry rather than being at the cutting edge. To increase the employability of graduate students, the speech communication program must take into consideration the educational needs of those employed in public relations and personnel development. (HOD)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Meeting of the Texas Speech Communication Association (Houston, TX, October 7-9, 1982).