ERIC Number: ED221897
Record Type: RIE
Publication Date: 1982-Nov
Reference Count: 0
An Experimental Study of the Effects of Counterattitudinal Messages on Decreasing Communication Apprehension.
A study was conducted to investigate the effects of audiotaped counterattitudinal messages (messages counter to a person's irrational beliefs that are designed to help change negative attitudes) on communication apprehension. One hundred and fifty undergraduate speech communication students divided into control and experimental groups listened to a tape of music and a suggestion for relaxation, with a counterattitudinal message added to the experimental group tape. The Personal Report of Public Speaking Apprehension (PRPSA) was employed as a pretest and double posttest (immediately following the treatment and again just prior to the student's first speech) to assess the degree of communication apprehension. The Behavioral Assessment of Speech Anxiety (BASA) was used as a posttest to assess the behavioral manifestations of speech anxiety. The results from the PRPSA revealed significant differences between the experimental and control groups for treatment effect. The second posttest results indicated that the positive impact of the treatment not only continued but increased. The results from the observer-rated anxiety scores of the BASA revealed no significant differences between the experimental and control groups in any of the four factors for the overall estimate of anxiety. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (68th, Louisville, KY, November 4-7, 1982).