ERIC Number: ED221894
Record Type: RIE
Publication Date: 1981-Apr
Reference Count: 0
A Survey of Practices and Strategies for Marketing Communication Majors.
Gray, Philip A.; Wilson, Gerald L.
Fifty college speech departments responded to a survey intended to discover some of the common practices and strategies for marketing undergraduate speech communication majors. The results indicated that the most frequent name for the departments responding was "Communication" rather than "Speech Communication," completely the opposite of what was true 5 years ago. Twenty-three respondents indicated that business-related departments at their institution required or encouraged an emphasis in communication, and 9 suggested that English departments encouraged such an emphasis. Introductory courses in management, marketing, and public relations were the courses from other departments most frequently taken by communication majors. The most frequently mentioned cooperative program was a cooperative certification program in public relations, but this question produced a long list of innovative, cooperative programs. Only 40% of the departments had any particular emphasis, such as education, speech, or broadcasting. Public information/relations, marketing, teaching, and sales were the four most frequent career positions for communication majors, and internships and personal contacts were the most frequently used strategies for letting employers know about communication majors. (Extensive tables of the results are included.) (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Central States Speech Association (Chicago, IL, April 9-11, 1981).