ERIC Number: ED221807
Record Type: Non-Journal
Publication Date: 1982-Apr
Reference Count: N/A
The Influence of Posthypnotically Induced Degrees of Pleasure upon Risky and Prosocial Choices.
Namie, Gary M.; Blum, Gerald S.
Only recently has the question of why being in a good mood facilitates prosocial behavior been pursued. Two experiments investigated the role of pleasurable mood in: (1) choice bets as a measure of riskiness, a variable possibly implicated in helping behaviors, and (2) allocation of funds among categories intended to vary along a prosocial dimension. Degrees of free-floating pleasure were cued posthypnotically in three undergraduate subjects as a consequence of prior hypnotic programming. In Experiment 1 an ordered increase in risk taking accompanied progressively stronger pleasure, as predicted. Two subjects in Experiment 2 provided support for the hypothesis that higher degrees of pleasure facilitate more generous contributions to a charitable cause. The third subject responded to the task according to an interpretation irrelevant to the intended prosocial dimension, pointing out the need for checking hypothetical assumptions. The findings suggest that high degrees of free-floating pleasure are conducive to both greater risk taking and increased generosity to charitable causes. (Author/JAC)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A