By presentation of a variety of suggestions for public relations activities, this booklet provides the library media specialist with means for enhancing the effectiveness of the school and district library media program. The lists of ideas begin with general suggestions for library media center (LMC) facilities, services, and communications, and continues with recommendations to the media specialist for enhancing his or her public image and furthering professional growth. A major section outlines ways of reaching out to students by providing and advertising LMC services and sponsoring student activities. Many recommendations for involving teachers, school administrators, volunteers, parents, and the community as a whole with the LMC program follow. A final section lists contributors to the booklet. (ESR)