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ERIC Number: ED221151
Record Type: Non-Journal
Publication Date: 1981-Jan
Pages: 28
Abstractor: N/A
Reference Count: N/A
What Is a Transformer? [and] Readers Can Choose [and] Using Second Colour. Notes on Transforming: 1 (March 1977), 3 (March 1977), and 7 (January 1981).
Waller, Robert
Three discussion papers about the Open University's correspondence texts consider (1) the role of a transformer, i.e., any person working in communication media who is responsible for the effectiveness of his/her decisions; (2) factors involved in the design of Open University texts, including their use as a resource for a range of different purposes by readers with different needs and backgrounds, and the need for editors and designers of texts to recognize selectivity as a valid strategy for effective reading; and (3) various purposes and constraints for the use of second-color printing, including research on the role of color in improving attention to and recall of instructional materials, and some essential uses, secondary uses, and technical problems of second-color printing. A brief bibliography is provided for each paper. (CHC)
Publication Type: Collected Works - General; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Open Univ., Walton, Bletchley, Bucks (England). Inst. of Educational Technology.