Reasons accounting for attrition of University of North Dakota (UND) students were investigated. UND students who were enrolled during fall 1976-1977 through fall 1979-1980 as new freshmen and who terminated their studies without earning a degree between spring 1978-1979 to fall 1979-1980 were surveyed. The 237 respondents represented a response rate of 32.9 percent. The American College Testing Program's Withdrawing/Nonreturning Student Survey was administered. Respondents were typically female (60.7 percent) and between the ages of 20 and 25 years (84.4 percent). The decision to leave the university typically occurred during the freshman or sophomore year. The respondents who left UND prior to earning a degree indicated that the primary reason was to attend a different college or because they wanted to move. Major factors underlying the decision to attend a different college included (1) the desired major not being offered, and (2) dissatisfaction with a variety of other aspects of the institution. The decision to move seemed to be primarily related to travel desires. Although students generally reported satisfaction with the services and characteristics of UND (as well as with their decision to enroll), some potential areas for improvement were identified. It was found that three of the nine areas of least satisfaction concerned academic advising. It was also found that 27.4 percent of the respondents were dissatisfied with the concern shown for them as individuals. More than one-fourth of the respondents did not know about campus programs/services that might have helped them in the decision to transfer, withdraw, or remain in school. Four of every 10 left without formally withdrawing. It is concluded that dissatisfaction with certain university functions may influence student decisions to leave UND and that a positive change in the attitude of faculty and staff toward students and improvement in the quality of academic advising may help improve the retention rate. A questionnaire is appended. (SW)