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ERIC Number: ED221063
Record Type: RIE
Publication Date: 1980
Pages: 97
Abstractor: N/A
Reference Count: 0
Language in the Marketplace.
Galloway, Vicki
These materials were developed by the South Carolina Department of Education for use in a public relations (PR) workshop for foreign language teachers. They deal with a grassroots PR campaign in terms of program planning to bridge the gap from present actuality to future possibilities. They also treat the means by which these efforts may be directed toward specific audiences, both within the educational system and outside it. The sections on planning a PR program and the means to implement it are presented by way of short discussions and definitions taken from advertising and communication science; activity sheets; excerpts from newspaper and journal articles; lists of suggestions from various sources; samples of questionnaires, cover letters, student activities, and attitude surveys; and finally a PR self-awareness test. Most pages are illustrated with pen-and-ink drawings. All the activities in the workbook are organized around what is called the "seven pillars" of a PR program, namely, product, publics, purpose, professionalism, persuasion, pervasiveness, and participation. (AMH)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: South Carolina State Dept. of Education, Columbia. Office of General Education.