This orientation guide is one of a series of materials developed by the Comprehensive Vocational Teacher Education Program for the Mississippi ARC (Appalachian Regional Commission) Region to provide teacher educators, vocational directors, teachers, and other appropriate individuals with basic instructional material needed to improve professional teaching competencies. This guide was developed to provide basic information for the planning process to teachers operating a sales and marketing program for the first time. The information is intended to assist new teachers or teachers transferring into the distributive education field in the organization of the sales and marketing class and the administration of the youth program. The handbook is organized into six sections covering the following topics: school orientation, details of the sales and marketing program, student orientation to distributive education; Distributive Education Clubs of America (DECA) chapter responsibilities; working with student teachers; and a suggested curriculum for the sales and marketing program. Also included in the handbook are sources of material, helpful hints, examples of a program calendar, a rating sheet for teachers, and a bibliography. (KC)