ERIC Number: ED220592
Record Type: Non-Journal
Publication Date: 1981
Reference Count: N/A
Petroleum Marketing. Selling Automotive Products and Services.
Luter, Robert R.
This textbook contains material for the individualized instruction of students training for careers in service stations; automotive, tire, battery, and accessory retail stores; oil jobbers and petroleum product wholesalers, or any wholesale or retail establishment that sells automotive products and services. Included among the topics addressed in the individual units are the following: beginning duties (housekeeping, opening and closing, daily duties, driveway sales, sales transactions, and job health and safety); automotive products technology (fuels, motor oils, filters, batteries, tires, spark plugs, lighting and electrical accessories, mufflers and exhaust system parts, hoses and drive belts, and wiper and washer parts); automotive services (air conditioning, brake systems, cooling systems, chassis, and tire service and repairs); and management and operations (customer relations, stock and inventory control, controlling losses and shortages, promoting a business, employee motivation and incentives, management and administration, and establishing and operating a business). Competency-based in approach, the lessons contain objectives, technical information, and suggested projects. (MN)
Descriptors: Auto Parts Clerks, Business Administration, Business Education, Distributive Education, Entrepreneurship, Fuels, Individualized Instruction, Lubricants, Marketing, Retailing, Salesmanship, Secondary Education, Vocational Education, Wholesaling
Center for Occupational Curriculum Development, The University of Texas at Austin, P.O. Box 7218, Austin, TX 78712 (Stock No. DE-324-S, $11.50).
Publication Type: Guides - Classroom - Learner
Education Level: N/A
Authoring Institution: Texas Univ., Austin. Center for Occupational Curriculum Development.