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ERIC Number: ED220169
Record Type: Non-Journal
Publication Date: 1980
Pages: 55
Abstractor: N/A
Reference Count: N/A
A Curriculum Evaluation Study of Commercial Art Programs in the Wisconsin Vocational, Technical and Adult Schools: Final Report.
Crandall, William H.; Niesl, Joseph
A study of 2-year associate degree commercial arts programs in Wisconsin was conducted to determine the entry-level job requirements of commercial artists on a statewide basis; to identify skill tasks, performance levels, and learning experiences required of commercial artists; to evaluate the relevance of 2-year programs to industry requirements; and to ascertain revisions necessary to improve the quality of instruction and the relevance of programs. Personal interviews were conducted with art supervisors from a sampling of firms and with graduates from associate degree programs. In addition, questionnaires were sent to graduates from three Wisconsin colleges (N=180), employers of graduates (N=68), and various industrial employers thought to employ artists (N=99). Findings, based on responses from 38% of the graduates, 28% of the graduate employers, and 67% of the industrial employers, included the following: (1) the most common areas of employment were keyline, paste-up, advertising lay-out, and graphic design; (2) 48% of the graduates earned less than $500 per month in their first job after graduation; (3) employers of graduates considered basic math knowledge, reading skills, printing terminology, drawing, and keyline/paste-up as essential skills for employees; and (4) general industrial employers felt courses should be required in drawing, keyline/paste-up, and graphic design. The report details survey responses and specifies the competencies required of commercial artists. (HB)
Publication Type: Reports - Evaluative; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Milwaukee Area Technical Coll., WI.
Identifiers - Location: Wisconsin