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ERIC Number: ED219941
Record Type: Non-Journal
Publication Date: 1982
Pages: 39
Abstractor: N/A
Reference Count: N/A
Communicative Competence vs. Communicative Cognizance: Jakobson's Model Revisited.
Brown, James W.
The term "communicative competence" has been in currency for approximately 10 years and is generally used to refer to teaching strategies which substitute real-life situations and contexts for meaningless mechanical and structural exercises. In essence, it attempts to put content and contact into the speech act. However, early proponents of communicative competence did not really anchor it to a solid theoretical base. Moreover, despite the use of the term "communicative" in describing this teaching practice, advocates rarely explored the phenomenon within the totality of an act of communication. Rather, they focused their attention on new ways of dealing with verbal structure alone, often eschewing other codes of communication. Jakobson's communication model, which is grounded in semiotic theory, provides an excellent point of departure for developing specific pedagogical approaches to the constituent elements of all communicative acts whether they be verbal or non-verbal. True communication can only occur when students and teachers alike become cognizant of the features and functions of communication as defined by Jakobson. In this knowledge will also come an awareness of what it really means to communicate in a holistic sense. (Author)
Publication Type: Opinion Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A