ERIC Number: ED219845
Record Type: RIE
Publication Date: 1980
Reference Count: 0
PR: Essentially Essential...the MISD Communication Team Training Handbook.
Moore, Edward H.; Banach, William J., Ed.
The suggestions, discussions, examples, and tips presented in this handbook are intended to help educators improve their public relations (PR) and communications skills. The first of the book's six chapters introduces the need for a written communications policy, good PR, regular communications, and feedback from audiences. The chapter's appendices provide examples of PR policy statements and a form for organizing meeting results. Chapter 2 discusses finding the right audience, inside or outside the school system, and targeting appropriate information to them. Public opinion polling is covered in chapter 3, which explains how to do surveys and offers examples of sampling strategies and questionnaires. Chapter 4 covers working with the mass media and outlines a six-step process for getting out news releases. Publications planning, formats, copy preparation, type faces and sizes, and artwork are examined in chapter 5, while the last chapter gives suggestions for handling PR in crisis situations. Attached to the handbook are 40 "tip sheets" from the National School Public Relations Association presenting PR ideas and projects involving newsletters, teacher PR skills, student handbooks, telephone surveys, annual reports, and many other topics. (RW)
Descriptors: Administrator Role, Board of Education Policy, Crisis Management, Elementary Secondary Education, Information Dissemination, Interprofessional Relationship, Mass Media, Organizational Communication, Parent School Relationship, Public Opinion, Public Relations, Publicity, School Community Relationship, School Publications, Skill Development, Surveys, Verbal Communication
Director of Communication Services, Macomb Intermediate School District, 44001 Garfield Road, Mt. Clemens, MI 48044 ($10.00).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Macomb County Intermediate School District, Mount Clemens, MI.
Note: Reproduced from, "Public Relations: Strategies for Success."