ERIC Number: ED219764
Record Type: Non-Journal
Publication Date: 1982-Jul
Reference Count: N/A
Exploring Audience Preferences for Hour Network Nightly News.
Smith, James R.; Carroll, Raymond L.
A study was conducted to determine the extent of television viewer interest in watching a 60-minute network evening newscast each weeknight. Data were collected through telephone interviews with 203 residents of a single county served primarily by New York City stations. Respondents reported their viewing of network nightly news programs, the number of news magazine programs watched during an average month, and whether they watched a local newscast before they viewed a network news program. Demographic data were also gathered. Subjects were then asked whether they would watch network news programs more often if they were expanded to an hour, when they would prefer to watch them, and what kind of news they would like to see on such programs. The results indicated that just over half of the respondents said they would be likely to watch network news programs more often if they were expanded to an hour, 35% indicated they would not increase their news viewing, and the remainder were uncertain. Most respondents (75%) preferred the programs expanded in their present early evening time slot, while only 10% preferred a 10 to 11 p.m. news program. The strongest preferences for news content were investigative reporting and higher quality, in-depth reporting of news events. Those respondents classified as heavy news watchers ("news addicts") were not necessarily the most likely to prefer a longer newscast. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A