ERIC Number: ED219041
Record Type: Non-Journal
Publication Date: 1982-Mar
Reference Count: N/A
Environmental Decline and Strategic Decisionmaking. ASHE Annual Meeting 1982 Paper.
Chaffee, Ellen Earle
Forty private colleges that experienced rapid revenue decline from 1973 to 1976 were assessed in relation to factors accounting for recovery from financial decline. One subset of the 40 colleges showed dramatic recovery in total revenues during 1976 to 1979; the other continued to decline. These groups are compared, using data from the Higher Education General Information Survey (HEGIS). Attention is directed to financial characteristics, variables that are less subject to management (such as age, size, location, and selectivity), and those that are more subject to management (such as programs offered, revenue configurations, and expenditure pattern). Typically, colleges that made a dramatic recovery were small, young, nonselective liberal arts colleges that added a few two-year programs, catered to part-time students, emphasized instruction, and had relatively few revenue sources. Those that continued to decline were large at first, fairly selective, liberal arts and comprehensive colleges in rural areas. They did not add degree levels, but did tend to offer levels other than the baccalaureate. They also added masters programs, enrolled almost entirely full-time students, and spent a decreasing proportion of their budgets for instructional purposes. If common ideas about vulnerability to decline are accurate, these results suggest that a less vulnerable institution that finally succumbs to decline is exceptionally resistant to recovery, or different factors contribute to experiencing rapid decline than to recovering from it. Directions for further study are suggested. (Author/SW)
Descriptors: Associate Degrees, Bachelors Degrees, College Instruction, Economic Factors, Financial Problems, Financial Support, Full Time Students, Higher Education, Income, Institutional Characteristics, Masters Degrees, Part Time Students, Private Colleges, Resource Allocation, Retrenchment, School Location, School Size, Selective Admission
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Sponsor: National Inst. of Education (ED), Washington, DC.
Authoring Institution: N/A