A case study of the Urban Consumer Education Project (UCEP)--a cooperative program of the St. Louis (Missouri) public schools and the Missouri Attorney General's Division of Consumer Protection--shows how point of view can shape a project's development and evaluation. "Point of view" here means knowing what one wants to do and how and why one wants to do it. UCEP gave teachers and community resource persons inservice training in teaching consumer skills to students and integrated the community's consumer resources into schools' instructional programs. UCEP's point of view was that consumers have rights and responsibilities, both codified in statutes. From the project director's standpoint, UCEP's point of view brought the cooperating agencies together and affected all parts of project design, including advisory board selection, materials development, and classroom activities. From the project evaluator's standpoint, UCEP's point of view generated the criteria for measuring project effectiveness, allowed the creation of a consistent curriculum, focused teachers' and resource persons' inservice training and improved their instructional skills, facilitated assessment of UCEP's impact, and reduced the usual curriculum change problems by making UCEP's curriculum understandable to teachers. (Author/RW)