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ERIC Number: ED218684
Record Type: Non-Journal
Publication Date: 1982
Pages: 20
Abstractor: N/A
Reference Count: N/A
Organizational Communication Concepts and the Job of the Corporate Executive.
Rogers, Donald P.
The communication responsibility of corporate executives within their organizations entails two dimensions: the information dimension involving the content or meaning of what is communicated, and the interpersonal dimension involving the relationship between the people communicating. To successfully manage a corporation, executives must have an efficient system for dealing with uncertainty. To reduce uncertainty, they need information that is descriptive, concerns value judgments, and pertains to policy. They must ask themselves evaluative questions pertaining to five areas of uncertainty, such as, What are the company's goals? Does it meet them? and Is the company encouraging the development of individual potential? The manager who has this information must also understand how to handle it effectively to avoid information overload. Information should be processed selectively, sequentially, and continually. Most of the information managers receive is from interpersonal communication, which they then interpret, store, use, or disseminate. Institutions can exist only when there are people interacting with one another, and such interaction structures firms by making coordination, control, and growth possible, and by enhancing the value of information. The basic role of the manager or executive is to maintain interpersonal communication to the benefit of the organization. (HTH)
Publication Type: Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A