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ERIC Number: ED218639
Record Type: RIE
Publication Date: 1982-Mar
Pages: 24
Abstractor: N/A
Reference Count: 0
Working with News Media.
Grosenbaugh, Dick
To work effectively with personnel in the news media, one needs to assist them in doing their job by getting accurate information to them (in plenty of time for their deadline) and in providing information about meetings (when they do not have a reporter to cover the event). Familiarity aids in communication with news media personnel so one should get to know each other's procedures and problems. When providing information, one should not try to conceal unfavorable information by telling untruths or by stalling. However, if a story appears that is blatantly false or in which a person is misquoted, one should not hesitate to call and ask that the error be corrected. One very important thing to remember is not to say anything one would not want printed in the paper or broadcast on radio or television. When talking to reporters over the telephone, assume that the conversation is being recorded. Other tips on how to deal with the media include answering a reporter's questions honestly, responding promptly, avoiding the use of jargon, never asking to see a story before it is published, taking notes of what is being said over the telephone, being available to reporters, and complimenting reporters when they have executed an exceptionally fine job. (Appendixes include tips on working with the news media and guidelines on the who, what, when, where, why, and how of a news story.) (HOD)
Publication Type: Guides - Non-Classroom; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Missouri State Council of the International Reading Association Conference (15th, Point Lookout, MO, March 26-27, 1982).