ERIC Number: ED218477
Record Type: Non-Journal
Publication Date: 1980
Reference Count: N/A
An Evaluation of FREESTYLE, A Television Series to Reduce Sex-Role Stereotypes. Research Report Series, Institute for Social Research.
Johnston, Jerome; And Others
This study is the main element of the summative evaluation of "Freestyle," a television series on sex-role stereotyping and career awareness. The series was developed for fourth to sixth graders viewing it at home or at school and contains 13 half-hour episodes. In seven test sites across the country, 268 teachers used "Freestyle" in the classroom with more than 7,000 9-12-year-olds. After one semester of experience with "Freestyle," teachers were enthusiastic. Ninety-six percent recommended its use by other teachers; only four percent had serious reservations. When implemented under conditions of heavy viewing and extensive classroom discussion, "Freestyle" showed the ability to change a large number of beliefs and attitudes regarding sex-appropriate childhood behavior and adult job and family roles. It was less successful in influencing the children's own interests in nontraditional endeavors. With the exception of girls in leadership roles, it was not effective in changing beliefs and attitudes regarding childhood behavior skills. These are apparently too complex to be dealt with in a single television series and supporting classroom activities. The report also has chapters on the development of the "Freestyle" materials, station carriage, market ratings of the program, and the impact of mere viewing without supportive discussion. (KC)
Descriptors: Attitude Change, Career Awareness, Childrens Television, Curriculum Development, Educational Television, Instructional Materials, Intermediate Grades, Material Development, Nontraditional Occupations, Outcomes of Education, Production Techniques, Program Effectiveness, Programing (Broadcast), Sex Fairness, Sex Role, Sex Stereotypes, Summative Evaluation, Telecourses, Television Research
Center for Research on Utilization of Scientific Knowledge, Institute for Social Research, The University of Michigan, Ann Arbor, MI 48106 ($14.00).
Publication Type: Reports - Evaluative
Education Level: N/A
Sponsor: National Inst. of Education (DHEW), Washington, DC. Educational Equity Group. Compensatory Education Div.
Authoring Institution: Michigan Univ., Ann Arbor. Center for Research on Utilization of Scientific Knowledge.