This brief paper was prepared as a starting point for employers considering the adoption of a new management initiative for working parents. It is not an exhaustive outline of all considerations in the decision-making process, nor does it provide solutions to all the known pitfalls. It does, however, suggest the potential scope and complexity of the issues and the limitations of traditional data collection mechanisms, such as questionnaires and cost-benefit analyses. The thoughts presented are based on the experiences of those who have already researched, designed, and implemented management initiatives for working parents. Information has also been gleaned from national surveys of working parents and from child care consumers. The four basic components of a feasibility study for assessing the impact of employer involvement in child care are (1) a review of management problems which the employer hopes to ameliorate, (2) an assessment of employee's child care needs and the extent to which management problems are affected by child care concerns, (3) identification of community resources and their ability to meet the needs of working parents, and (4) analysis of costs and effects of the options that could meet employees' needs and solve management problems. Guidelines for conducting activities related to each of these four components are offered, and resources that can be used in conducting a feasibility study are discussed. (RH)