ERIC Number: ED217612
Record Type: RIE
Publication Date: 1982-Feb
Reference Count: 0
Process to Product.
Harrison, Gary, Ed.; Mirkes, Donna Z., Ed.
Intended for educators who direct federally funded model projects, the booklet provides a framework for special education product development. In "Making Media Decisions," G. Richman explores procedures for selecting the most appropriate medium to carry the message of a given product. The fundamental questions are addressed: what is the goal; who is the audience; and what is the message. Five variables to consider are suggested--appropriateness, use, timeliness, production requirements, and cost. A second chapter, "Marketing Concerns--Design to Distribution" by C. Daniels, points out that marketing concerns in three areas (target audience, competition, and marketing factors) affect the planning and development of a product. Specific characteristics that can determine a product's marketability are seen to include completeness, timeliness, audience, content appropriateness, quality, effectiveness data, format, market scope, prior dissemination, and legal status. Several available distribution channels (such as the Market Linkage Project for Special Education) are described. K. Cotton, in "The Print Product--Design, Development, and Production," stresses the predevelopment importance of establishing target audience, purpose, and need. Five major formats for educational print products are discussed: awareness materials, manuals/guides, reports, student materials, and instruments and forms. "The Nonprint Product--Design, Development, and Production" (J. Mann and A. Murphy) looks at the initial decision about the needs and characteristics of the target audience, and the purpose and need for the intended product. Discussed are such nonprint media formats as slides and slide tapes, filmstrips, audiotapes, and television. A final chapter, "Some Guidance for the Evaluation of Dissemination Activities" by C. Allen and L. Kliot, addresses the evaluation of dissemination with three major sections on the nature of and stages in dissemination, the role of evaluation in dissemination, resources for evaluation, and product development and evaluation in the context of dissemination. (SB)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Sponsor: Special Education Programs (ED/OSERS), Washington, DC.
Authoring Institution: Western States Technical Assistance Resource, Monmouth, OR.