In times of educational retrenchment, decreasing enrollments among traditional students, and restraints on faculty salaries, college educators need to explore new and innovative types of programs such as off-campus instruction in classroom communication for teachers. An off-campus program provides an excellent opportunity for a communications department to employ faculty and graduate students during the summer. A 1-week workshop format often pays the equivalent of a 5-week summer session and generates a small profit for the department. Faculty members will likely become better classroom teachers themselves as a result of the intensive teaching experience of the summer workshop. Before a department launches such a program, faculty should consider six factors: (1) the potential population of teachers in the area, (2) salary scale and state certification incentives for teachers to enroll in such a course, (3) other summer classes available to teachers, (4) the number of faculty members capable of teaching such a course, (5) university regulations concerning summer workshops, and (6) the mechanism for publicizing the program. To establish such a program at Ohio University (Athens), faculty members first examined a similar program operating at another institution, then publicized their workshop through branch campus personnel, who had more effective methods for reaching teachers than did the central workshop personnel. (A workshop syllabus and promotional brochure are appended.) (HTH)