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ERIC Number: ED216734
Record Type: Non-Journal
Publication Date: 1982-May
Pages: 51
Abstractor: N/A
Reference Count: N/A
Bakersfield College Telephone Survey of Metropolitan Bakersfield, March, 1982.
Gordon, Helen Heightsman
In 1982, Bakersfield College (BC) conducted a telephone survey to assess the effectiveness of BC's promotional efforts, the community's perception of the quality of BC's courses and cultural events, the educational interests and needs of the community, and interest in expanded child care and innovative time frames for course offerings. Information was requested on demographic characteristics, income, educational level, length of time since last schooling, length of residence in the area, residence type, household size, previous attendance at BC, future educational plans and objectives, satisfaction with BC experiences, and awareness of and sources of information about BC. Findings, based on interviews with 689 adults, included the following: (1) 97.3% of the respondents had heard of the college, and 51% had taken courses there; (2) 66.6% of those who had attended BC rated their experience as "very satisfactory"; (3) all types of promotion used by BC were effective in reaching at least some residents, but the preferred way to receive information about the college was through direct mailings; (4) there was substantial interest in expanded child care, especially among respondents in their 20s and 30s; and (5) respondents expressed a willingness to take courses and workshops at innovative times. The study report provides profiles of BC attenders and non-attenders and includes recommendations and the survey instrument. (KL)
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Bakersfield Coll., CA.
Identifiers - Location: California (Bakersfield)