The yearly task of the foreign language department is to seek new students and to retain current students by convincing them of the value of foreign language study. Therefore, a continuing public relations campaign directed at incoming and continuing students, parents, and administrators is of vital importance. A subtle change in methodology to meet student needs, usually the need to understand and speak the foreign language, is the first step in the process. Then, courses and activities need to be advertised attractively and accurately to students, their parents and administrators. A fairly simple process might be one involving the following steps: (1) utilize the services of "satisfied customers," advanced students, visiting native speakers such as a professional in sports, who would appeal to teenagers; (2) keep in contact with parents on their children's progress, and send letters to parents of current and prospective talented students; (3) keep administrators informed on foreign language activities, especially by affording them first-hand contact in formal and informal situations; and (4) assure foreign language visibility through mini-fairs and special announcements throughout the year but especially at registration time. The point to remember is that a program that sells is visible; it meets students' needs and provides opportunities for success. (AMH)