ERIC Number: ED216413
Record Type: RIE
Publication Date: 1981
Reference Count: N/A
Entertainment, Education, and the Hard Sell: Three Decades of Network Children's Television.
A study of changes in children's programing on network television in the United States from 1948 through 1978 is detailed in this report. The first chapter discusses the concepts of "diversity" and "shape" as they apply to television programing, and provides details about the research methodology used in the study. The second, third, and fourth chapters explore trends in children's television series by particular periods--1948-59, 1960-69, and 1970-78--with each chapter containing an overview of the industrial and regulatory environment for children's programing and analyses of the features of program scheduling, format, subject matter, and character portrayal during the period covered. Each of the three chapters explores questions about vertical diversity (the broadness or narrowness of program choices across time periods) and horizontal diversity (the broadness or narrowness of program choices within a given time period). The fifth chapter summarizes the findings from all three periods and discusses their implications. Three appendixes offer (1) a more detailed examination of the research methodology used, (2) the coding instruments used in the study, and (3) a list of all the networks' children's series broadcast from 1948 to 1978. (FL)
Descriptors: Cartoons, Change, Childrens Television, Content Analysis, Programing (Broadcast), Television Commercials, Television Research, Television Viewing, Trend Analysis, United States History
Praeger Publishers, 521 Fifth Ave., New York, NY 10175; CBS Educational and Professional Publishing, 383 Madison Ave., New York, NY 10017 ($23.95 cloth).
Publication Type: Books; Reports - Research
Education Level: N/A
Authoring Institution: N/A