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ERIC Number: ED216370
Record Type: RIE
Publication Date: 1982-Apr
Pages: 14
Abstractor: N/A
Reference Count: 0
Teaching Business Communications by the Traditional Writing and the Word Processing Methods--A Comparison.
Giovannini, Mary
Seventy students in a college business communications course participated in a study to determine whether there were significant differences in students' attitudes toward the course when the traditional writing method or the word processing method was used. The study also sought to ascertain whether the traditional writing method developed a higher level of cognitive achievement in business communications than the word processing method. The sample was divided into two sections, with the traditional writing group completing the assignments by hand or typing, and the word processing group completing their assignments by dictating at a word processing center. Both groups were given the same letter writing test problems. Student attitudes toward the subject were surveyed in a pretest and a posttest, and cognitive achievement was measured by the combined mean scores of the letter writing test problems and by an objective posttest. No statistical differences between the groups were revealed by the attitude surveys or the objective posttest of cognitive achievement. However, analysis of the mean scores from the letter writing test problems indicated that the word processing group showed better skills in letter writing. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Midwest Regional Meeting of the American Business Communication Association (Indianapolis, IN, April 23-24, 1982).