ERIC Number: ED216281
Record Type: RIE
Publication Date: 1981-Nov
Reference Count: 0
Salience of Age as a Factor in Eliciting Negative Stereotypes of the Elderly.
Press, Allan N.; And Others
Recent research has argued that negative stereotypes of older people are most likely to be found when age is a salient dimension for the judgements being made, e.g., when subjects' judgements of the elderly involve a comparison with younger people. When judgements of the elderly are made without an external reference group, such negative stereotypes are no longer found. Undergraduates (N=107) were presented with a set of 32 pictures, each of which had associated with it a positive or negative behavior. Subjects viewed equal numbers of older and younger male target people; the behaviors associated with each group (half positive and half negative) were equivalent. Results revealed that subjects rated the younger target people more favorably than the older group. A year later, subjects (N=74) drawn from the same subject pool saw 32 younger or older people exclusively; age was not a salient dimension. Subjects' ratings showed the opposite pattern from that found when age was a salient dimension. The results provide strong support for previous research findings. (Author/NRB)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Joint Annual Meeting of the Scientific Gerontological Society (34th) and the Scientific & Educational Canadian Association on Gerontology (10th), (Toronto, Ontario, Canada, November 8-12, 1981).