This paper reports the results of a study which examined elementary teachers' attitudes toward two sets of materials sponsored by the Consumers Power Company in Michigan. The study was intended to add to the body of knowledge concerned with teacher assessment of sponsored materials, and to identify factors which may have an effect upon the use of the materials in the classroom. Three hundred and fifty nine questionnaires were mailed to teachers. The response rate was 47%. The two media kits analyzed in the study were "Career Awareness" and "Career Interests." The study revealed a positive attitude toward and acceptance of the educational materials. The educational materials were found to have great instructional value to the users, particularly in providing career awareness and stimulating interest on the part of pupils. Because of the highly favorable responses from those teachers who reported using the media kits, it is believed that the kits have a place in the schools of Michigan. The conclusion, therefore, is drawn that Consumers Power Company should continue to provide these and similar materials to teachers. The questionnaire and teacher responses are included in the appendices. (RM)