ERIC Number: ED215279
Record Type: Non-Journal
Publication Date: 1981
Reference Count: N/A
[White House Conference on Aging, 1981. Creating an Age Integrated Society: Implications for the Media. Report and Executive Summary of the Technical Committee.]
Tanenbaum, Marc H.; And Others
The relationship of older Americans to the new media culture of society is the focus of this Technical Committee Report. The work of two committee-appointed subcommittees on stereotypes and new media technology are explained with a special emphasis on the influence of television. Age stereotyping is examined in prime time television, daytime television serials, and television commercials as well as in print magazine advertising and children's literature. Age discrimination in employment is mentioned in relationship to the underrepresentation of older persons in televised programming and commercials. Key issues related to the media's portrayal of older persons are identified and recommendations are made. The new technology section of this report considers the potential uses of videotape recorders, video discs, cable television, interactive cable, and cable and computer technology. Advantages of this new technology are discussed, problems are addressed, and key issues and recommendations are listed. This report concludes that new media technology presents the potential for more programming directed toward the needs of older Americans in entertainment, news and information, and offers the potential for innovative services to help solve the problems of older Americans. An executive summary of this report is also included. (NRB)
Publication Type: Reports - General; Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Sponsor: Department of Health and Human Services, Washington, DC.
Authoring Institution: White House Conference on Aging, Washington, DC.