ERIC Number: ED215096
Record Type: RIE
Publication Date: 1982-Mar
An Analysis of the Relationship of Teaching Methodology and the Students' Level of Cognition with Student Achievement in Principles of Marketing.
Hallgren, Kenneth Glenn
A study investigated the relationship of students' cognitive level of development and teaching methodology with student achievement. The sample was composed of 79 students in two sections of the introductory marketing course at the University of Northern Colorado. The control group was taught by a lecture strategy, and the experimental group by a creative questioning technique. Students' cognitive level of development was determined by administering the Burney Logical Reasoning Test. Student Achievement was measured by the posttest Marketing Concepts Understanding Test (MCUT) raw scores. Other factors were also examined to assess their influence on student achievement, including pretest MCUT raw scores, students' ages, and students' sex. Results of the Burney test were higher than previous cognitive studies had reported. It was also found that the experimental group was exposed to higher level questions more frequently. (Six recommendations are made for replications of this study.) (YLB)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Educational Research Association (New York, NY, March 19-23, 1982).