ERIC Number: ED214225
Record Type: Non-Journal
Publication Date: 1982-Feb
Reference Count: N/A
Public Television and Public Radio Awareness, Viewing and Listening, On-Air Fund Raising, 1981.
Corporation for Public Broadcasting, Washington, DC. Office of Communication Research.; Statistical Research, Inc., Westfield, NJ.
A 1981 nationwide study of awareness of public broadcasting, viewing, and listening habits for public television and public radio, and reactions to on-air fund raising by public broadcasting stations are described in this report. Information on the survey and the analysis of the results have been organized into two sections, one presenting results for television viewing, the other presenting results for radio listening. Each of the two sections provides highlights of the findings, a comparison of the 1981 findings with the findings of a similar study conducted in 1979, and a detailed discussion of the 1981 findings. The detailed presentation of the findings includes the following observations: (1) most people are favorable toward on-air fund raising by public broadcasting stations and realize that it is a necessary activity, but a majority of people agree that these appeals make people uncomfortable to the point of avoiding fund requests; (2) more people are aware of public television than public radio; and (3) the 1981 findings compare favorably with the 1979 findings. Two appendixes provide a copy of the questionnaire and a detailed discussion of research methodology, including sample design, interviewing procedures, and variability of survey results. (RL)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC. Office of Communication Research.; Statistical Research, Inc., Westfield, NJ.