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ERIC Number: ED214138
Record Type: Non-Journal
Publication Date: 1982-Mar
Pages: 67
Abstractor: N/A
Reference Count: N/A
The Effects of Word Potency, Frequency, and Graphic Characteristics on Word Recognition in the Parafoveal Field.
Gima, Shinye
A study investigated the theory that the affective dimension of words can have a significant effect on the process of word recognition. Specifically, the study examined whether word potency (the emotional impact of a word), frequency, and certain graphic characteristics affected word recognition in the parafoveal field under very brief exposure conditions. High potency words were paired with neutral words (1) matched in frequency, word length, and graphic considerations, (2) separated by six spaces, and (3) presented on tachistoscopes to the subjects at exposures too brief for eye movements to occur. Subjects, 92 college students, were assigned to either a control group that saw word pairs of neutral words only, or to an experimental group that saw word pairs with potent words and neutral words. The results showed that word potency was a significant variable, but that under the experimental conditions of brief exposures and parafoveal location, graphic considerations were also significant variables in word recognition. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A