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ERIC Number: ED213386
Record Type: Non-Journal
Publication Date: 1978-Dec
Pages: 71
Abstractor: N/A
Reference Count: N/A
Television Content.
Malik, M. F.
Focusing on changes in the minds of the audience, this study of the impact of television programs provides a general analysis of the perceptual spectrum of the television audience and its values, preferences, and attachments to the content of television programs. Influences are identified and cued to the development of programming, and findings of research on primary information processing are discussed as they relate to the transmission of televised ideas and content. Various methods of content analysis, data regarding ideas, and ways to intercept ideas in the earliest stages of production or to measure idiomatic change are presented, as well as the major questions and problems of western society and the basic mental stereotypes and archetypes that are created in the minds of the television audience. Five approaches to improving programming for television in Quebec Province are suggested, and a 78-item bibliography is attached. (CHC)
Publication Type: Opinion Papers; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada