ERIC Number: ED213129
Record Type: RIE
Publication Date: 1982
Reference Count: 0
Building Confidence in Education. A Practical Approach for Principals.
With a little planning and some occasional help, educators can develop a public relations program that will build a positive image for their schools and education in general. This monograph provides some public relations ideas and discusses theories about communication. Surveys indicate that students, newspapers, school staff members, and parents of students are major sources of school news. Ways of recruiting positive comments from these sources are provided. Some practical, low-cost ideas are presented for building a positive image by using both mass and interpersonal communication techniques. Guidelines are offered for working with newspaper and television reporters. Three short articles deal, first, with writing a news release; second, with responding to negative letters; and third, with letters to the editor that communicate the positive news of education. The monograph concludes by advising that school public relations is a long-term proposition and provides a checklist to note progress. Available school public relations materials are listed. (Author/MLF)
Descriptors: Administrator Guides, Administrator Responsibility, Check Lists, Communication Skills, Communication (Thought Transfer), Elementary Secondary Education, Information Sources, Mass Media, News Media, Parent School Relationship, Principals, Public Opinion, Public Relations, Publicity, School Community Relationship, Teacher Responsibility
National Association of Secondary School Principals, 1904 Association Dr., Reston, VA 22091 (Order No. 2108101; $3.00 plus postage, quantity discounts; orders of $15.00 or less must be prepaid).
Publication Type: Guides - Non-Classroom; Books; Opinion Papers
Education Level: N/A
Authoring Institution: National Association of Secondary School Principals, Reston, VA.