ERIC Number: ED213120
Record Type: Non-Journal
Publication Date: 1981
Reference Count: N/A
Evaluation and Research in the Planning, Development and Support of Media-Based Education. Final Report of an IIEP Workshop (Florida State University, Tallahassee, FL, October 27-30, 1980).
Mayo, John K.; Hornik, Robert C.
In lesser developed countries, interest has been growing in the role evaluation plays in the improvement of media-based education programs. Such programs include the use of television or radio to communicate a useful message to students, the general populace, or a particular group (such as mothers or small farmers). The message to be communicated may concern general academic skills (such as reading or math) or specific information (such as the advantages of breast feeding or of a particular farming technique). In lesser developed countries, such programs are usually initiated by political leaders or other high-level decision-makers as a way of attacking social problems. In October 1980 a workshop was held on methods of evaluating and monitoring media-based education programs. This document, prepared as the basic discussion paper for the workshop, reviews the role of evaluation and research in various stages of the policy-making and implementation process and stresses the need to relate evaluation to system planning as a whole, rather than confining it to summative research or to the formative development of materials. This paper has been revised to incorporate the major themes of the workshop discussions, including the participants' criticisms and recommendations. (Author/JM)
Descriptors: Communications, Developing Nations, Educational Planning, Educational Radio, Educational Television, Foreign Countries, Information Dissemination, Mass Media, Policy Formation, Program Evaluation, Program Implementation
IIEP Publications, International Institute for Educational Planning, 7-9, rue Eugene-Delacroix, 75016 Paris, FRANCE (Order No. H.39; 10.00 francs).
Publication Type: Opinion Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: United Nations Educational, Scientific, and Cultural Organization, Paris (France). International Inst. for Educational Planning.