The Madison School District in Phoenix (Arizona) has developed a planned and systematic two-way process of communication with both external and internal publics that has been able to build strong staff morale, utilize the support of constituents, and make timely adjustments in the district's goals and priorities. A director of community information position has been established and the top priority for all administrative staff is a district and individual school community information plan. The plan involves internal communication with school personnel and students and external communication with parents, key communicators (those who are believed and trusted by large numbers of people), legislators, new residents, church members, business and industry volunteers, and senior citizens. A number of different written and personal communication mechanisms are used. (Author/MLF)