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ERIC Number: ED212925
Record Type: Non-Journal
Publication Date: 1981-Aug
Pages: 9
Abstractor: N/A
Reference Count: N/A
On Confirming Others' Sex-Role Stereotypes.
Zanna, Mark P.
Research studies concerned with sex-role stereotypes have noted that behavior is often shaped by expectations others hold about certain individuals. In one experiment, female undergraduates who expected to meet attractive desirable men portrayed themselves as more feminine and performed less intelligently on a bogus IQ test when they thought the man held conventional views of women. A follow-up study of this phenomenon indicated that female undergraduates applying for a Research Assistant position presented themselves in a more traditionally feminine manner when they believed that the male interviewer held traditional views of women. In a second follow-up study, male subjects watched a videotaped female job applicant present herself either in a stereotypically feminine or less traditional manner. Results indicated that, for traditionally female occupations, the feminine self-presentation was judged more positively; however, for traditionally male occupations, the less traditional presentation was judged more positively. The findings suggest that, although stereotypes may be maintained because they induce people to confirm them, women who wish to succeed in male-dominated occupations should abandon stereotypically feminine modes of self-presentation. (NRB)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A