ERIC Number: ED212230
Record Type: Non-Journal
Publication Date: 1981
Reference Count: N/A
How to Survey Your Readers.
Carter, Virginia L., Comp.
Information on why readership surveys are valuable and on how to conduct them is presented, along with sample surveys used at a number of different institutions, and a questionnaire used by the Council for Advancement and Support of Education to measure the opinion of "CASE CURRENTS," readers. Guidelines for doing a mail survey outline the steps involved in the process, which include: deciding whether a survey will solve the problems being addressed; deciding on groups to be surveyed and the size of the sample; constructing the questionnaire; pretesting the questionnaire; mailing the questionnaire; mailing the reminder card; mailing the questionnaire a second time to nonresponders or the entire sample; tabulating and analyzing the results; and applying what is learned from the survey. An article by Richard D. Haines on why the alumni editor needs surveys considers what surveys show and how to proceed. A second article by Cletis Pride provides additional insights about the process of surveying readers, and also suggests that an interview survey may be a valuable source of information. The sample questionnaire from universities and colleges represent: Rice University, Marietta College, Kansas State University, the University of Maryland, Gallaudet College, Michigan State University, and Baylor University. (SW)
Descriptors: Alumni, Evaluation Methods, Feedback, Graduate Surveys, Higher Education, Opinions, Pretesting, Questionnaires, Reading Interests, Research Design, Research Methodology, School Publications, Use Studies
CASE Publications Order Department, Box 298, Alexandria, VA 22314 ($8.00, prepaid).
Publication Type: Guides - Non-Classroom; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.