ERIC Number: ED211920
Record Type: RIE
Publication Date: 1981-Dec
Reference Count: 0
Reading and Consumer Decision Making Skills.
Peck, Michaeleen P.; Laughlin, Margaret A.
Teachers at all grade levels need to recognize the importance of instruction in consumer reading and decision making skills. The definitions and prerequisites of a literate consumer underscore the importance of reading and reasoning skills development for making effective decisions. Consumer educators must also recognize that economic relationships are intertwined with political, social, cultural, and technological changes that modify the goods consumed and the manner of their exchange. A Consumer Decision Action System Model delineates the complex relations among factors external and internal to the individual in the decision making process. The model also considers the socioeconomic and information areas that influence consumer decision making as well as the context in which those decisions are made. A similar model outlines five skill areas essential to decision making: facilitating, conceptualizing, processing, operating, and reasoning. Reading, reasoning and decision making skills as illustrated in both models can be taught through the school curriculum, and consumer education serves as an excellent vehicle for teaching these basic life skills. (The decision making models, definitions of the skill terms, and a case study lesson plan for instruction in consumer decision making are appended.) (HTH)
Publication Type: Opinion Papers; Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Note: Revision of paper presented at the Annual Meeting of the American Reading Forum (2nd, Sarasota, FL, December 10-12, 1981).