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ERIC Number: ED211891
Record Type: Non-Journal
Publication Date: 1981-Aug
Pages: 30
Abstractor: N/A
Reference Count: N/A
Heuristic Social Information Processing and Its Implications for Behavioral Measurement: An Example Based on Leadership Categorization.
Lord, Robert G.
Behavioral measurement using untrained organizational members as raters is highly dependent on heuristic or automatic processes. Such processes direct attention, simplify encoding and storage, and guide recall of behavioral information by using pre-existing schema to simplify processing; however, such processing results in systematic rather than random measurement error. Data from four previous studies of implicit leadership theories illustrate the effects of automatic processing guided by category prototypes on behavioral ratings. Results show that the effects on LBDQ (Leader Behavior Description Questionnaire) ratings of both behavioral information and bogus performance feedback depend on the prototypicality of a particular LBDQ item to the category "leader." Thus, automatic processing creates several potential problems pertaining to the conduct of scientific research in industrial/organizational psychology, including: (1) the use of empirical data generated by naive human observers; (2) an over-estimation of the consistency in human behavior; (3) the inability of psychometric theory to identify or correct systematic errors; (4) the intercorrelation of behaviors and of traits from the same source; (5) the manipulation of certain factors by researchers to control schema; and (6) the differences of automatic and controlled processing. (Author/JAC)
Publication Type: Information Analyses; Reports - General; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A