ERIC Number: ED211835
Record Type: Non-Journal
Publication Date: 1981-Jun
Reference Count: N/A
Director's Guide to Recruiting Older Adults.
Kasworm, Carol; Stedman, Ken C.
This guide is intended for Adult Basic Education (ABE) practitioners, specifically Texas ABE cooperative directors, who wish to increase recruitment and attendance among undereducated older adults. General information may be used for all older adults, but two age categories (age 45-64 and age 65 and older) are distinguished in instances seemingly critical to understanding the information presented. Section 1 looks at the need for educational service for older learners and the Texas response. Conditions are discussed in section 2 that must be met to successfully recruit and retain older adults. These are resolving philosophical issues, especially director and staff commitment; preparing staff members to work with older learners; understanding the nature of recruitment; and making concessions. Section 3 focuses on two recruitment strategies for older adults--television (news, talk shows and local programs, public service announcements) and linkages with other agencies and business organizations. Other methods various programs have used are listed under these general areas: mass media, specialized media brochures and fliers, posters, exhibits, individual/personal contact, agency/organization contacts, groups to contact, and innovative or unusual methods. Lists of resource organizations specific to Texas are appended. (YLB)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Sponsor: Texas Education Agency, Austin. Div. of Adult and Continuing Education.
Authoring Institution: Texas Univ., Austin. Dept. of Curriculum and Instruction.
Identifiers - Location: Texas