ERIC Number: ED211762
Record Type: Non-Journal
Publication Date: 1981-Apr
Reference Count: N/A
Getting Down to Business: Travel Agency, Module 9. [Student Guide]. Entrepreneurship Training Components.
Rassen, Rachel L.
This module on owning and operating a travel agency is one of 36 modules in a series on entrepreneurship. The introduction tells the student what topics will be covered and suggests other modules to read in related occupations. Each unit includes student goals, a case study, and a discussion of the unit subject matter. Learning activities are divided into individual activities, discussion questions, and a group activity. Units (and subject matter) in this module are planning your business (type of customers; competition; franchising; personal qualities; legal requirements); choosing a location (questions to ask when choosing a site; renting or leasing a storefront); getting money to start (business plan; how much money is needed; fixtures and equipment; computers; statement of financial need); being in charge (building the business; hiring; communication); organizing the work (suppliers; selling travel; ticketing and itineraries; work schedule); setting prices (who sets prices; profits; business accounts; selling vacations; package tours; group tours); advertising and selling (why advertise; how to advertise; gimmicks; qualities of a good ad); keeping financial records (why keep records; giving credit; monthly cash sheet); and keeping your business successful (keeping track of profits; net profit; profit/expense ratios; how to raise profits; expanding). A summary and quiz complete the document. (A teacher's guide is available for this module.) (CT)
Descriptors: Administrator Role, Advertising, Business Administration, Business Education, Business Skills, Financial Support, Learning Activities, Learning Modules, Money Management, Recordkeeping, Salesmanship, Secondary Education
Wisconsin Vocational Studies Center, 964 Educational Sciences Bldg., Madison, WI 53706 (Order No. ETC100Z1, $6.00. 25% discount on 100 or more of same title. Complete set--ETC100--$200.00).
Publication Type: Guides - Classroom - Learner
Education Level: N/A
Sponsor: Office of Vocational and Adult Education (ED), Washington, DC.
Authoring Institution: American Institutes for Research in the Behavioral Sciences, Palo Alto, CA.