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ERIC Number: ED211149
Record Type: Non-Journal
Publication Date: 1980
Pages: 9
Abstractor: N/A
Reference Count: N/A
An Approach to Marketing Vocational Programs.
Demaris, Colleen
The Bellevue-in-the-Community-College (BCC) program meets the needs and interests of local businesses, industries, agencies, and clubs through credit and noncredit courses held at times and places convenient to employees and members. The program's primary goal is to provide instruction and training to those who cannot come to the college for their course work because of job demands and family obligations; but the program also serves to heighten the visibility of the college and increase public support. BCC offers five types of services: (1) regular academic course credit leading to a degree; (2) additional courses tailored to meet employees' needs and interests; (3) on-site instruction; (4) qualified instructors; and (5) use of library facilities. The program also offers several important benefits to the college, including continuous updating of course materials and information, information on courses that are useful to business and industry, exchange of personnel, program funding by the corporation, and additional public exposure. In establishing such a program, several preliminary steps should be taken. Potential participants should be identified and contacted; meetings should be arranged for discussing possible courses, schedules, facilities, and costs; and a follow-up letter should confirm the parties' expectations. At Bellevue the use of these procedures has resulted in cooperative arrangements with 11 businesses and the instruction of an additional 1,066 students in one year. (KL)
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A