ERIC Number: ED211114
Record Type: Non-Journal
Publication Date: 1980
Reference Count: N/A
Cable Television 1980: Status and Prospect for Higher Education.
Baus, F., Ed.
Baseline information for the would-be cable television educational programer is provided by two papers, one an overview of the state of the cable television industry, and the other a report on a marketing study conducted to determine consumer attitudes toward cable TV as an educational medium. In "The Promise and Reality of Cable Television," Ralph Lee Smith offers a factual treatment with explanations of historical events and economic events that helped shape the cable television industry. In "Educational Uses of Cable Television," Joe L. Welch and Jeffry N. Savitz explore the impact of cable television on the educational interests, attitudes, and intended behavior of residents of Dallas County, Texas. A summary of the objectives, methodology, and findings of the study is followed by a more detailed discussion of the findings about the current, past, and future educational pursuits of the respondents and their attitudes toward the use of cable television for educational purposes. Supporting materials include 34 tables of data, a copy of the survey questionnaire, the frequency and percent of responses to 14 of the questions, and a list of the program content divisions. Nine references are listed. (CHC)
Descriptors: Cable Television, Community Attitudes, Economic Factors, Educational Television, Futures (of Society), Higher Education, History, Marketing, Programing (Broadcast), Questionnaires, Tables (Data), Telecommunications, Television Surveys
AHE, P.O. Box 688, Richardson, TX 75080 ($5.00; $4.50 each for 10 or more copies).
Publication Type: Collected Works - Proceedings; Information Analyses; Reports - Research
Education Level: N/A
Sponsor: National Telecommunications and Information Administration (DOC), Washington, DC.
Authoring Institution: Association for Higher Education of North Texas, Richardson.