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ERIC Number: ED210935
Record Type: Non-Journal
Publication Date: 1981
Pages: 24
Abstractor: N/A
Reference Count: N/A
Mass Media Consumption in a Bilingual Culture: Implications of the Literature for Further Research in the Canadian Context.
Grondin, Deirdre
Previous studies of mass media consumption behavior within cultural boundaries have yielded important information regarding the selection of communication channels to obtain information by members of specific cultures. However, the selection of mass media information sources in a cross-cultural setting has received little attention in the literature. This paper examines some of the literature on the nature of culture and the different theories of mass media consumption. An attempt is also made to determine if previous research lends theoretical support to further study of the relationship between the cultural group membership of the audience and their consumption of mass media for information. It is concluded that such theoretical support does exist and provides direction for further research in the area. (Author)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A