ERIC Number: ED210925
Record Type: Non-Journal
Publication Date: 1981-Oct
Reference Count: N/A
The Language Key in Export Strategy -- Report of a Conference (Birmingham, England, January 12, 1981).
Aston Univ., Birmingham (England).
This conference addresses the need for British trade to be able to communicate with their customers in their own language. Knowledge of foreign language for trade is necessary if Great Britain is to continue competing with other countries exporting to non-English speaking markets. Industry and education at the regional and local level must work together to bring about an improvement in foreign language skills in industry. Conference participants conclude that the slow process of changing national attitudes toward foreign languages in the long term would be greatly assisted if broadcasting and television companies adopted a more encouraging policy towards their use in parts of normal programs. They suggest that (1) interviews with foreign language speakers not be dubbed but instead have subtitles, (2) brief items in the main foreign languages be transmitted at peak viewing times, (3) news programs in French and German are televised too late for the majority of those who would like to see them, and (4) it is important that British people experience other languages as a normal part of everyday life. (JK)
Descriptors: Broadcast Industry, Exports, Foreign Countries, Industry, Language Attitudes, Marketing, Salesmanship, Second Language Learning
AMLC, Department of Modern Languages, University of Aston in Birmingham, Gosta Green, Birmingham, B4 7ET, United Kingdom.
Publication Type: Collected Works - Proceedings; Reports - Evaluative
Education Level: N/A
Sponsor: British Overseas Trade Board, London (England).
Authoring Institution: Aston Univ., Birmingham (England).
Identifiers - Location: United Kingdom (Great Britain)