According to a recent model of some of the causes and effects of alcohol consumption, alcohol interferes with cognitive processes fundamental to a state of self-awareness. The effects of alcohol consumption and the expectancy that one had consumed alcohol on the self-awareness state were examined. Male subjects (N=46) consumed either alcohol or tonic and were informed that they had consumed either alcohol or tonic. They then gave short speeches about themselves. These speeches were coded for frequency of self-focused statements and frequency of first person pronouns. Results indicated that alcohol reduced the relative frequency of self-focused statements and self-relevant pronouns. Expectancy that one had consumed alcohol had a marginal effect of increasing self-focused statements and no effect on self-relevant pronouns. These results provide additional support for the self-awareness model of alcohol use. (Author/NRB)