Sex-role research has placed considerable emphasis on the measurement of maleness and femaleness within individuals, and upon measures of the degree of sex-role stereotyping within American society. The nature and type of conceptions of femaleness and maleness generated by blacks and whites in an open-ended questionnaire were investigated. Subjects (N=500) were black and white males and females from 13 vocational schools, community colleges and universities who generated 718 conceptions that were rated by a matched sample of 297 respondents on degree of maleness, femaleness, and social desirability. Results indicated that males engaged in more stereotyping in regard to their own gender than did females about males. Females used conceptions more reflective of female stereotyping than did males. Whites engaged in a higher degree of both male and female stereotyping than did blacks. Results suggest that female and male, black and white respondents differ in their conceptions of maleness and femaleness. Stereotyped images of maleness and femaleness still appear to exist, despite role changes by men and women in society. (Author/NRB)