ERIC Number: ED209744
Record Type: RIE
Publication Date: 1981
Reference Count: N/A
Chapter 8 in a volume on school leadership, this chapter is a revised version of "Communications in the Open Organization." It offers suggestions from a number of authorities for administrators who want to learn how to communicate more effectively with a variety of groups within and outside the school. It begins by explaining the human communications process within the school and how it can be facilitated and improved. Such techniques as paraphrasing, behavior description, perception checking, and feedback are explained and illustrated, and exercises for improving communication are suggested. How and why a principal should communicate effectively are emphasized. The second half of the chapter deals with communications between the school and the outside world. An effective public relations program, the author emphasizes, does not just happen but is carefully planned. It is recommended that school administrators assess public opinions about the school, specify the objectives they want their public relations program to meet, and then carefully plan what and how to communicate to the public. More specific public relations suggestions to use with particular groups--parents, citizen groups, the media, and "key communicators"--are also given. (Author/JM)
Descriptors: Administrator Role, Administrators, Communication Skills, Communication (Thought Transfer), Group Dynamics, Organizational Communication, Principals, Public Relations, School Community Relationship
Not available separately; see EA 014 193.
Publication Type: ERIC Publications; Guides - Non-Classroom; Opinion Papers
Education Level: N/A
Sponsor: National Inst. of Education (ED), Washington, DC.
Authoring Institution: ERIC Clearinghouse on Educational Management, Eugene, OR.
Note: Revised version of EA 012 503. Chapter 8 of "School Leadership: Handbook for Survival" (EA 014 193). For related documents, see EA 014 193-204 and ED 189 680.